http://PublicityHound.com They’re referred to as Publicity Hounds and you know at least one. They’re the people smiling back at you from photos that accompany their profile story in the morning paper. Their Facebook pages pull thousands of fans who Like, Comment and Share their content regularly. Turn on the radio and there they are again, chatting away on a local talk show. Two months later, they show up on the cover of your trade journal. While you might be buying expensive advertising to deliver your message, they’re doing it for free with do-it-yourself publicity. These people, many of them who want small business PR, have thousands of loyal Twitter followers.
You see bloggers writing about them. You find their articles at article directory sites. Do a search for their area of expertise, and they’re near the top of the search list because they know how to create online visibility.
The Publicity Hound website, including the blog at http://PublicityHound.com/blogs, will give you mountains of free advice on how to self-promote your business, products, services, book, event, cause or issue. It’s custom made for small business owners, corporate PR and marketing pros, publicists, authors, publishers, consultants, speakers and anyone who wants what other Publicity Hounds have got–lots of online traffic and exposure, plus free print space, air time and media savvy.
Writer’s Digest named The Publicity Hound website to the “101 Best Websites for Writers” in the Publishing Resources category, from among 2,100 nominations.
In March 2013, the website was also named one of the “Top Websites for Self-publishers” by The Alliance of Independent Authors, a nonprofit, global, collaborative, collective of self-publishing writers.
Publicity expert Joan Stewart works with business owners, nonprofits and organizations that need to use free publicity in traditional and social media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, and promote a favorite cause or issue.
For almost two decades, under The Publicity Hound brand, she has trained and coached thousands of CEOs and business owners, nonprofit executives, PR agency staff, publicists, marketing directors, authors, speakers and experts via live events, online training, consulting, and her private mentor program.
Joan, a former newspaper editor, is the author of four books on publicity and PR, and has contributed to more than 60 books on publicity, PR, marketing, small business, book publishing and social media.
She publishes the popular electronic newsletter, “The Publicity Hound’s Tips of the Week,” twice a week. Subscribe at http://PublicityHound.com/tips.
Well-meaning people fail repeatedly in their attempts to beg and cajole the media to pay attention to them. That’s because media relations is a sophisticated game with its own etiquette, protocol and rules. Anyone who has a product or service to sell, a cause to champion, an image to create, or profits to build can learn the rules and benefit from free—or almost free—DIY publicity and self-promotion.
Newspaper circulation is continuing to plummet. Many subscribers are learning that a lot of the same information in a printed newspaper is available online. So they are unsubscribing. But some newspapers are giving their readers exposure by posting articles, videos and other content at the newspapers’ websites.
As circulation slides, so are newspapers’ profits. Because fewer people are subscribing, advertisers are abandoning newspapers and spending their ad dollars at websites that are pulling all the traffic. Facebook ads, for example, can bring a much better return on investment because the ads can be targeted perfectly, according to the demographics. Unprofitable newspapers are ceasing publication. Some daily newspapers have moved online and are publishing a printed edition only once or twice a week.
TV audiences are more fragmented than ever. With hundreds of cable TV shows from which to choose, including news shows and shows on niche topics, self-promoters must target like a laser and abandon a one-size-fits-all approach to pitching, whether they’re trying to get onto topic-specific shows or local or national news shows.
TV stations are also cutting their staffs. Some are airing user-generated content, particularly for breaking news stories. Much of it is in the form of YouTube videos, taken with smart phone cameras. That means you can shoot your own video with your own phone and sometimes upload to a media outlet’s website.
In the magazine industry, many new magazines are being born. Some are ceasing publication in less than a year.
Despite the gloom and doom of traditional media, Publicity Hounds should still be
targeting newspapers, magazines, TV and radio.
Visit The Publicity Hound website and learn how.