Using Social Visitor Flow Reports: 1 Minute Marketing with Monique @BoxcarMarketing

The social reports in Google Analytics are fairly new and worth checking out because not only do they provide insights into which social networks are sending you the highest volume of traffic, the Social Visitor Flow report provides insights into the top landing pages and page drop off rate. By looking at the social reports in comparison to your other referral reports, you can see who is sending the most valuable traffic to the site in terms of engagement and conversions.

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