Free Social media monitoring white paper http://www.murraynewlands.com/social-media-monitoring-white-paper/ Social Media Marketing Tutorial from Google. Google’s Project Glass has provided a textbook example of a way to market products, and in this case a conceptual product, on social media.
Google created lots of high-quality content that people were willing to share across social media outlets like Facebook and Twitter. This meant that a video showing a first-person glimpse of what their Star Trek-like HUD visor might look like went viral and has already reached over 10 million views as of April 9th. This Future of Engagement episode covers the social media marketing tutorial that Google’s campaign can effectively provide.