Facebook is important for video marketing: http://bit.ly/social_video – We interviewed social media marketing expert, Mari Smith, about what we like to call “social video marketing” – and online video marketing and social media marketing relate to one another.
Also, Mari is the co-author of a great new book titled, “Facebook Marketing, An Hour A Day” – http://amzn.to/facebook-video-marketing – part of the same series as Greg Jarboe’s book, “YouTube Marketing, An Hour A Day.” – http://amzn.to/youtube-marketing – I highly recommend reading both of these books.
Here is a partial transcript of our interview, about social video marketing, with Mari Smith:
“Video really ties into social media because with the prevalence of social media, we’ve really come to expect to be in relationships with people. We look and see avatars, and our DNA is programmed to recognize faces. But, the thing is, no amount of (and I’ve said this for many years, that), no amount of sophisticated technology is going to ever take the place of real, live, in-person, eye-to-eye, belly-to-belly, when you can feel a person’s energy, you can make eye contact with them, you can shake their hand, you can read their body language. But I’ll tell you what — the next closest thing, is video. Because with video, you can look in the camera, you can make contact with the person, you can really be intimate and feel much more connected. The viewer can (and the person recording the video) — with the presence of webcams, and the prevalence of web chat apps… you have video chat like TinyChat.com, where you have, like, twelve simultaneous people chit-chatting, talking into their webcams, it’s massive! I think video is an integral part of social media.
Video doesn’t always have to be a person talking into the camera. Video can be, as I say, interviews. You can even take some slides and narrate the slides, and you got a video product.
You could do interviews, you could even — I mentioned before about TinyChat — you could screen record that with an app called Screenflow (for Macs) which I use and love. Or, Camtasia Studio by Techsmith. And so you’re capturing the screen, and you can edit it to your heart’s content until you get it right. You can actually make video tutorials… capturing the screen, you seen your mouse moving around like… for me, I do Facebook tutorials and they actually see my screen and I can move in. And that’s an element of video.”
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